Alice is wearing a red jumpsuit and is smiling whilst looking down away from the camera.
Two As made to look like people holding hands, the two As stand for Alice Ashcroft

Let’s talk about

Words.

I decode the gender hidden in our language. Researcher turned writer, I create content about how the words we choose shape the lives and technology we build. Also: music, podcasting, and a working theory that intentional language is where intentional living starts.

Subscribe on Substack

I help people see the gender they didn't know was in their language, and rewrite it on purpose.

As Featured In

The logo of the TV show 'The Independent' featuring a red eagle with outstretched wings above the word 'Independent' in large black outline letters, with the word 'THE' in smaller black outline letters to the left.
BBC introducing logo with the words 'BBC introducing' in black text on a white background.
Text that reads 'The Guardian' in black on a transparent background.
FT Financial Times logo with stylized 'FT' in black on a peach-colored square background and 'Financial Times' written in black to the right.
 

Get Involved

Three places I write, talk, and test ideas about gendered language. Pick whichever suits.

 

Instagram

Short, daily posts on the gendered patterns hiding in everyday speech. Real academia in an accessible format.

Find out more

Writing

Essays on gendered language and intentional living, posted as often as I can manage.

Read now

Research

Peer-reviewed work on gender, language, and digital design. If you want the academic version, start here.

Learn with me
 

“

What’s the overlap here? What’s my niche? And then I came to the realisation that it’s language. In my research I’m specifically looking at language, and then I interview authors about their books and I write music, and I’m obsessed with lyrics. It’s words.

On BBC Introducing / Listen to Full Interview